PWA is not a side tool. It is a full tracking source.
DarkCore lets teams run PWA campaigns as a first-class traffic source: installs, opens, push subscriptions, pixels, Direct Link alternatives and postback events all land in the same analytics and CRM layer.
Most PWA setups stop at building an app-like page. The media buyer still has to stitch installs, opens, push, pixels, offer events and finance data somewhere else. That breaks the funnel exactly where the team needs trust in the numbers.
PWA and Direct Link can live in the same stream
Use PWA when retention and push matter, Direct Link when speed and low friction matter, and split or route between them by geo, device, source or audience behavior.
Installs and opens become tracker events
PWA installs, opens and post-install launches are tracked as real events tied to click, stream, geo, OS and source context — not as disconnected app stats.
Custom statuses travel through the whole funnel
Create statuses like lead, approve, buyout, rejected, redeposit or any vertical-specific event, then use them in pixels, push audiences, analytics, postback routing and CRM reports.
Push and pixels are part of the same lifecycle
Pixels send the conversion signal back to ad platforms; push keeps a channel back to installed users. Both use the same event registry, so every status can drive optimization and re-engagement.
CRM sees PWA data next to Keitaro data
PWA campaigns can be synced into the same CRM analytics model as external trackers, so teams can compare delivery modes without rebuilding reports.
How this layer works in a real media-buying stack
PWA is a delivery mode and a data source
A PWA flow records install intent, install, open, post-install launch and downstream conversion events. That makes it usable as a tracker source inside CRM, not just as a page builder.
Use PWA when retention matters
PWA gives the team a saved entry point and a push subscription. Direct Link gives speed and lower friction. DarkCore lets the same stream route between both instead of forcing one playbook on every audience.
The same statuses drive the whole funnel
Lead, approve, buyout, rejected, redeposit or any custom event can become analytics dimensions, pixel events, push audience flags and CRM finance inputs.
- ✓ Treat PWA as a real tracker source, not a disconnected landing builder.
- ✓ Route between PWA and Direct Link depending on trust, speed and retention needs.
- ✓ Create any conversion status your vertical needs and reuse it across pixels, push and reports.
- ✓ Keep PWA performance tied to CRM finance, caps and P&L instead of a separate dashboard.
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