Every offer has its own finish line. Track it.
Installs and deposits don't tell the whole story. DarkCore lets you define the exact events that matter for your vertical — and count them the same way in your tracker and your CRM.
Standard trackers give you one funnel shape for every offer. Gambling isn't nutra, nutra isn't dating, dating isn't crypto — and forcing them all through 'lead / deposit' throws away the data that actually explains your ROI.
Build the funnel your offer actually has
Add conversion types beyond the defaults — FTD, rebill, wallet top-up, trial-to-paid, whatever your vertical runs on. No waiting on support tickets to add a new event.
One registry, every report
Define a metric once with a formula over the workspace registry — for example approve rate, cost per buyout, revenue per redeposit or any ratio built from event counts, revenue and spend. It then shows up in dashboards, breakdowns, exports and CRM finance.
Per-offer, not one-size-fits-all
Different offers on the same stream can track different events. Configure conversion logic at the offer level instead of bending your whole account to fit one campaign.
Numbers your finance team can trust
Because tracker and CRM read from the same metric definitions, a custom event counted on a stream is the exact same number your P&L sees — no reconciliation, no arguing whose dashboard is right.
How this layer works in a real media-buying stack
Statuses are workspace-level registry rows
Conversion statuses are not hard-coded. A workspace can create statuses such as lead, approve, buyout, rejected, redeposit or any vertical-specific key, with aliases, revenue behavior, pixel event names and color.
One custom status becomes many metrics
A status can automatically appear as event count, revenue, conversion rate and earning-per-event style metrics across analytics, saved views and CRM reporting.
Statuses are operational, not decorative
The same custom status can route postbacks, fire pixels, segment push audiences, feed auto-optimization and become a billable event for offer/cap logic.
- ✓ Track any conversion event, on any vertical, without waiting on a feature request
- ✓ One source of truth — tracker numbers and CRM numbers always match
- ✓ Configure the funnel per offer, not per account
- ✓ Custom metrics show up automatically in breakdowns and finance reports
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